Sending and Analyzing Results

Formulas for Analyzing Results

Open Rate = #of emails opened/(# of emails successfully delivered)

Click through Rate = #of clicks on CTA /(# of emails successfully delivered)

Overall Conversion Rate = #of actions taken/(# of emails successfully delivered)

Your first email has now been sent! Results can be monitored within the first 24 hours of being sent, after a couple days, or even a week.

Assume the following results below:

Calculate the Open Rate

Calculate the CTR and the Conversion Rate

Based on what you did throughout the project, what would you recommend/change for email #2 and #3?